how they address their customers. we all have to become customer companies, we have to get closer with our customers, more intimate. we have to get deep, deep, deep relationships and that is what is driving this business, that is what is making things go forward with us our sales product line, service product line, our marketing product line and our cloud platform. this is a transformational time, and as you mentioned, i was just in new york city and these huge new york city companies like general electric and bank of america and philips they wanted to become customer companies. >> the reason i mentioned the bernstein thing, he says microsoft's coming along, oracle -- you in the talk i listened to said, oracle, ibm, microsoft, they're all really good at this now. wait a second, they all weren't really good when we first started talking. >> well, you've been right on, jim. and unfortunately, that bernstein analyst you quoted and i think this is what you want me to say.